Altona Through the Years

 What began in the heart of Paris in the 1970s has grown into one of Palm Beach’s most beloved boutiques. Caroline and Roland Freese founded Altona with a commitment to artistry, elegance, and personal service.

After relocating to Palm Beach in 1996, the Freese family opened Altona on Worth Avenue, continuing their legacy of curating exceptional European fashion with care and expertise.

Today, Altona remains a timeless destination—where style, history, and heart meet in every collection